Free. All of it. Unlimited.
There is no paid tier at launch, and no weaselling about what "free" means. Everything below is what you get, today, at no cost.
What's free
£0- Unlimited trackers — all 100+, any time
- Unlimited history, forever
- All 10 named ladders
- Goals, projections and streaks
- One benchmark per tracker — your percentile against the UK
- The weekly digest email
- Full CSV/JSON export — one click, no support ticket
If a paid tier ever exists
Not built yet, not promised — but if it happens, here's the boundary it will respect.
Pro would sell depth. It would never sell access to your own past.
- The full distribution across age, sex and region — not just your single percentile
- Correlations between trackers — e.g. mood against sleep
- Milestone and benchmark-movement alerts, on top of the weekly digest
- Apple Health / Google Fit / Strava sync, when built
The one rule
A user's own history is never paywalled. Ever. Retroactively or otherwise. Strava paywalling personal bests and Reflectly locking people out of past journal entries both did lasting damage to real goodwill — TrackBritain is built so that mistake isn't possible: entries are never hidden by a tier change, and export takes no argument about which tier you're on.
What we will never do
- Paywall a user's own past data
- Cap the number of trackers on the free tier
- Remove a feature you already have and re-sell it back to you
- Sell, share or broker your data
- Advertise inside your own dashboard