The scoreboard for your life
Not a budgeting app. Not another habit tracker. TrackBritain is where you find out whether you're actually getting anywhere — and where you stand against everyone else your age, in your part of the country.
The gap we found
Peer benchmarking against UK official statistics already exists — the ONS ships its own Wealth Calculator, and several independent UK products already compare net worth to the national average by age. That part wasn't the gap.
What none of them do is persist. Every one is a one-shot calculator: no login, no history, no return visit. One popular UK net-worth tool advertises "no sign-up, nothing you type leaves your browser" as a feature.
Meanwhile, the UK's bank-feed aggregators — Money Dashboard, Yolt, Moneyhub — all shut or wound down their consumer apps, citing an unsustainable business model, even when backed by a retail bank.
The benchmark alone is a commodity. The tracker alone is a commodity. The two together, moving every week, is a product nobody had shipped. That's TrackBritain.
The line we don't cross
From April 2026, the FCA treats "people like you" suggestions as a permissioned financial-advice activity. We don't hold that permission, and we don't want it. TrackBritain describes your numbers and does the arithmetic on them — it never tells you what to buy, or what "people like you" did.
Why we build it this way
Two products in this category taught the industry the same lesson the hard way: Strava paywalling personal bests, and Reflectly locking people out of their own past journal entries. Both were experienced as data being taken hostage, not a pricing change. We designed that mistake out of the product rather than promising not to make it.